DESIGNING A WHOLE NEW CREDIT CARD FROM SQUARE ONE
Won the pitch for developing a new credit card for Gen Y that rewards good habits with perks like lowering your APR rates.
NAMING EXPLORATIONS FOR CITI FORWARD CARD

ORIGINAL DESIGN CONCEPTS FOR CITI FORWARD

REDESIGNING THE CARD EXPERIENCE FOR CITI FORWARD

FINAL DESIGNS BY KARIM RASHID

PITCHED IDEA FOR NEW CREDIT CARD: KARMA
PITCHED IDEA FOR NEW CREDIT CARD: BETA








