Insight: Asians love to send Chinese New Year greetings to each other through mobile.
Idea: Tiger Beer gets global celebrities and KOLs to help consumers send the coolest greetings ever.
The campaign has received more a total of more than 1 million likes and shares since its launch with greetings flowing in from Japan, France, Saudi Arabia, Thailand, China, Malaysia and Australia.
Read more:
www.campaignasia.com/article/tiger-beer-invites-world-to-sayitwithtiger-for-chinese-new-year/405258
CASE STUDY VIDEO
CELEBRITY INFLUENCERS
MOBILE UX DESIGN APP
CHINESE NEW YEAR KEY VISUAL
