GoBear is a new startup that wants to make financial comparison easier. It compares prices for insurance, credit cards, and loans. I was responsible for writing the Brand Book as the brand expanded into new markets. I worked on the tagline and came up with one that everyone liked but we didn’t use: Nothing compares like GoBear. Overall, it was a fun project and I enjoyed adding wit and humor to the small print.
Click here to download the Gobear Brand Book PDF.
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